WNBA Announces Multiyear Partnership With Coach

The WNBA and Coach announced a multiyear partnership, making the fashion brand the league’s official handbag partner.  The partnership will be highlighted at key WNBA events, starting with the 2025 WNBA Draft, scheduled for April 14 at The Shed in New York City. Coach will present the event’s Orange Carpet, welcoming the incoming class of rookies.

Coach will also work with five WNBA prospects to showcase the intersection of sports and fashion:  Paige Bueckers (Connecticut), Hailey Van Lith (TCU), Aneesah Morrow (Louisiana State), Kiki Iriafen (USC), and Sonia Citron (Notre Dame).

As part of the agreement, Coach becomes the presenting partner of WNBA Pride, a platform launched in 2014 to celebrate the LGBTQ+ community. WNBA Pride presented by Coach will include nationally televised games and a limited content series, Pride Is Love, available on the WNBA App.

Coach will also serve as an associate partner for the 2025 WNBA All-Star Game in Indianapolis, an event that blends sport, music, fashion, and culture. The partnership supports Coach’s brand purpose, the Courage to Be Real, encouraging self-expression and identity exploration.

“Coach and the WNBA share a belief in the power of self-expression,” Coach Chief Marketing Officer Joon Silverstein said in a release. “We’re excited to partner with this league, an organization that uniquely champions individuality, and to support these courageous athletes who are breaking molds both on and off the court, inspiring our audiences to embrace the many possibilities of who they are and who they can be.”