WNBA Announces Landmark Deals With Disney, Amazon Prime, and NBCUniversal

The WNBA announced the renewal of its partnerships with The Walt Disney Company and Amazon Prime Video, as well as a new agreement with NBCUniversal (NBCU). The league is expected to add additional media partners for the 2026 season.

The new media agreements arrive during a crucial phase of expansion for the WNBA, building on the momentum from a historic beginning to its 28th season. In recent months, the league has welcomed its most highly anticipated rookie class, unveiled new teams in the San Francisco/Bay Area and Toronto markets, and achieved unprecedented milestones in viewership, attendance, merchandise sales, social media interaction, League Pass subscriptions, and app downloads.

• Beginning in 2026 through 2036, Disney, NBCU, and Amazon have secured distribution rights for WNBA games:
  • Disney will air games on ABC, ESPN, and ESPN2 and stream them on ESPN’s direct-to-consumer service.
  • NBCU will distribute games on NBC, USA Network, and Peacock.
  • Amazon will globally stream games on Prime Video.
• The new agreements ensure over 125 regular-season and playoff games annually:
  • Disney: Minimum 25 regular-season games.
  • NBCU: 50 regular-season games.
  • Prime Video: 30 regular-season games.
• Disney and NBCU will broadcast games in key international markets, while Prime Video will distribute globally to its 200+ million Prime members.
• During the WNBA Playoffs and Finals, Disney will air two first-round series annually, NBCU and Prime Video will each broadcast one first-round series yearly.
• Semifinals and Finals distribution over the 11-year term:
  • Disney: 8 Semifinals and 5 Finals.
  • Prime Video and NBCU: 7 Semifinals and 3 Finals each.

“Partnering with Disney, Amazon and NBCU marks a monumental chapter in WNBA history and clearly demonstrates the significant rise in value and the historic level of interest in women’s basketball,” WNBA Commissioner Cathy Engelbert said. “These agreements allow the league to continue to build a long-term and sustainable growth model for the future of women’s basketball and sports which will benefit WNBA players, teams and fans.”