WNBA All-Star Game Sets Viewership Record, Audience Up 305 Percent From Last Year
Image: ESPN PR
Saturday’s 2024 WNBA All-Star Game on ABC had a record audience with an average audience of 3,442,000 viewers. It was the largest audience ever for the annual event, which saw Team WNBA beat the U.S. Women’s National Team 117-109.
- The 2024 audience surpassed the previous high of 1,441,000 viewers who watched the 2003 WNBA All-Star Game on ABC by 139 percent.
- The 2024 WNBA All-Star Game viewership is up 305% versus last year’s game, seen by 850,000 viewers on ABC.
- The audience for the game peaked from 10:30 – 10:43 p.m. ET with 4,054,000 viewers.
- Largest WNBA audience (regular season, playoffs, draft, etc.) ever on ESPN Networks, surpassing the audience for the 2024 WNBA Draft – 2.45 million viewers.
- The game was also the third most-viewed WNBA event ever and the largest WNBA audience since the league’s first two nationally televised games in 1997.
Friday’s WNBA All-Star events on ESPN delivered the largest audience for the pre-game events “when both events have been televised as a standalone program. The Skills Challenge, Three-Point Contest and 3×3 Exhibition had 695,000 viewers, a 142 percent year-to-year increase compared to the 288,000 viewers in 2023
Top-Five WNBA All-Star Game in Viewership
| Date | Matchup (format) | Network | Viewers |
| July 20, 2024 | WNBA All-Stars vs. U.S. 2024 Olympics Team | ABC | 3,442,000 |
| July 12, 2003 | WNBA All-Star Game (West vs. East) | ABC | 1,441,000 |
| July 9, 2005 | WNBA All-Star Game (West vs. East) | ABC | 1,249,000 |
| July 14, 1999 | WNBA All-Star Game (West vs. East) | ESPN | 975,000 |
| July 15, 2007 | WNBA All-Star Game (West vs. East) | ABC | 950,000 |
