Ahead of the draft, the WNBA unveils a new campaign with a new look

With the college NCAA DI championship in the books and the 2019 draft scheduled for Wednesday, the WNBA unveiled a new branding campaign Monday morning accompanied by a video.

From the league’s release:

The WNBA is showing the world what basketball is on our terms. With a new look, new voice and a whole new approach to storytelling, we’re elevating not just the game but also the social and pop culture movements around it. We’re making space for our game, our players and our fans to shine and show the world who we really are – badass ballers and dynamic women who challenge convention and shape culture.

“The WNBA is reasserting itself as a bold, progressive league that stands for the power of women,” said WNBA COO Christy Hedgpeth. “This new voice will amplify our mission of empowerment and inspiration and will magnify what makes our league exceptional – the strength, diversity and multi-dimensionality of the women of the W.”

The new look of the league will be reflected on its website and social media outlets. The last time the league changed its look was in 2013 when it introduced an orange and oatmeal color scheme.

The league also announced a multi-year marquee partnership with AT&T, making the technology company the first non-apparel partner to have its logo featured on the front of all 12 team jerseys. AT&T will also be title partner of WNBA All-Star with on-court logo placement, signage and other marketing opportunities beginning this year in Las Vegas.

The draft takes place April 10 at 7 p.m. ET in New York City and the first round will be televised on ESPN2. The season tips off May 24.