NBA enters deal that makes MGM Resorts the official gaming partner of the NBA and WNBA
MGM Resorts International and the NBA have agreed to a multi-year partnership that will make MGM Resorts the official gaming partner of the NBA and WNBA.
It is the NBA’s first partnership with a sports betting operator in the U.S. and the first of its kind between MGM Resorts and a major professional sports league. Under the agreement, MGM Resorts will use official NBA and WNBA data and branding, on a non-exclusive basis, across MGM Resorts’ land-based and digital sports betting offerings throughout the United States.
Other aspects of the deal:
- “MGM Resorts and the NBA will also partner on best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing.”
- “The NBA and MGM Resorts will also work together to create a series of integrations across NBA platforms, including a special digital content series.”
- “MGM Resorts will be promoted across the NBA’s digital assets including NBA TV, NBA.com, the NBA App and NBA social media platforms. Additionally, the NBA will be promoted across MGM Resorts’ sports betting platforms.”
MGM Resorts purchased the WNBA’s Las Vegas Aces in 2017 after receiving unanimous approval from the WNBA and NBA Board of Governors. The Aces will host the 2019 WNBA All-Star Game.
MGM Resorts has also been the title partner of the MGM Resorts NBA Summer League the last two years.
