Los Angeles Sparks announce EquiTrust Life Insurance Company marquee sponsor for 2015
“The partnership between EquiTrust and the Sparks is a perfect fit as both organizations are committed to the interests of our fans, and believe in delivering long-term results with excellence and integrity,” said Sparks president and chief operations officer Christine Simmons. “In partnership with EquiTrust, we are proud to deliver the LA tradition of excellence our community deserves on and off the court.”
Under the agreement, the EquiTrust logo will appear on all Sparks home and road jerseys, throughout Staples Center on Sparks home game days, on the step and repeat backdrop, across all social and digital platforms.
“Our partnership with the Sparks will provide EquiTrust with an opportunity to support our communities through service, outreach and innovation,” stated Earvin “Magic” Johnson, majority shareholder of EquiTrust. “We firmly believe in the power of women and in providing this unparalleled platform at the highest level. We look forward to an exciting season, and to celebrating the fans, players and community in this sports mecca of Los Angeles.”