Minnesota Lynx sign multi-year jersey sponsorship deal with Mayo Clinic
From the Lynx:
The 2013 WNBA Champion Minnesota Lynx announced a multi-year partnership with Mayo Clinic that includes marquee placement on the team’s home and away jerseys. The new agreement also designates Mayo Clinic as the exclusive presenting partner for 2014 Lynx season, which tips off on May 16 at Washington.
This agreement between the Lynx and Mayo Clinic is part of a previously announced strategic collaboration that includes the development of a new state-of-the-art training facility and sports medicine center in Mayo Clinic Square, formerly known as Block E in downtown Minneapolis.
“This new collaboration with Mayo Clinic will help elevate our organization to even greater heights in terms of both recognition and brand association,” said Lynx Executive Vice President Roger Griffith. “The jersey marquee is one element in a wide-ranging partnership with Mayo Clinic. In addition to winning two championships in the last three seasons, we continue to look to the future for ways to improve our business both on and off the court. Our relationship with Mayo Clinic accomplishes that.”
“The WNBA is thrilled to have the Mayo Clinic as a partner, and so excited to see their name on the jersey of one of our most successful teams,” said WNBA President Laurel Richie. “They are a perfect fit with the Minnesota Lynx — both on and off the court – and we are so proud to be associated with one of the most well-respected, internationally recognized brands in health care.”
The Lynx are currently one of six WNBA teams (Indiana, Phoenix, Tulsa, San Antonio, Washington) with a marquee jersey sponsor.
“This is an exciting and historic partnership of two incredible trend setting brands,” said Lynx Head Coach Cheryl Reeve. “The synergy of two organizations at the pinnacle of their respective fields will have a profound impact on our team both on and off the court. Not only will we add the prestigious Mayo Clinic brand to our jerseys and floor, but we’ll be able to tout an unprecedented practice facility in the WNBA.”
The jerseys will receive prominent visibility as the two-time WNBA Champion Lynx have six nationally televised games during the 2014 regular season, a franchise record. In addition to jersey rights, Mayo Clinic receives in-arena and court signage, as well as a presence on lynxbasketball.com. Mayo Clinic will also become the medical provider for the Lynx for the 2015 season.
“We are thrilled to be the presenting sponsor for the world champion Minnesota Lynx,” said John T. Wald, M.D., medical director for marketing and public affairs, Mayo Clinic. “We are also pleased that work has already begun at Mayo Clinic Square, and we look forward to providing sports medicine care in downtown Minneapolis not only for the elite athletes of the Minnesota Lynx and Timberwolves, but also for all athletes looking for injury prevention, rehabilitation, and performance solutions.”
Per team policy, financial terms of the partnership were not disclosed.
